Creation of a product sheet
Plan
I. Presentation of a product sheet
II. What are the kind of products managed by Cdiscount
III. How to create a new product
IV. How to modify my products
V. Products banned from sale
VI. Things to remember
VII. Product images
VII. 1. Visual chapter
VII. 2. Available instructions
VIII. Element definitions
VIII. 1. Vendor reference / @Seller_product_id
VIII. 2. EAN / GENCOD / Barcode
VIII. 3. Product brand / @BrandName
VIII. 4. Product categorization
VIII. 5. The product title or wording
VIII. 5. 1. Short wording
VIII. 5. 2. Long wording
VIII. 6. Product description
VIII. 6. 1. Short description
VIII. 6. 2. Marketing description
VIII. 7. Facets/specific data
IX. Variant management
IX. 1. Definition
IX. 2. A few rules
X. Prohibited products and terms
XI. Good practice by category
XI. 1. A few general rules about the structure of the information provided
XI. 2. Clothing / Textiles
XI. 3. Shoes
XI. 4. Image & Sound
XI. 5. Computing
XI. 6. Home/Bedding
XI. 7. Appliances
XI. 8. Games / Toys
XI. 9. Jewellery / Luggage
XI. 10. Culture / Games
I. Presentation of a product sheet
II. What are the kind of products managed by Cdiscount
Two kinds of products are available in Cdiscount: classical and variant product.
Classic product : these products are sold in a single statement (no need to choose any color or size)
Example : video games, GPS, books, etc.
Variant product : these products have size and/or colors variations
Example : clothes, shoes, etc.
III. How to create a new product
Cdiscount has already more than 20 million products referenced in it platform. Thus it is quite likely that the product you want to sell already exists in our systems. Even so, it is also possible that you want to sell a specific product, unknown to our systems. In this case you must request a product creation. This request will be analyzed by our services, which will take charge of creating the product. Depending on the volume of product you are soliciting to create, you can use 3 different ways :
Unique manual creation, by using the Seller interface. Choose this method if you rarely create new products.
Bulk request products creation, by using the Excel file format available in the Seller interface. This is the best way to create a list of new product manually
Bulk request products creation, by using the API. To be able to request a creation of new products by using your system, you can use the Submit Product method.
Important : Your products package in zip format must contains between 10K or 20K products.
IV. How to modify my products
You have the option to modify the fields of a product sheet : the wordings, descriptions, brand, visuals and category.
Important, modification is not automatic : even if you are working by API or with a service provider, simply updating your feed does not apply the modification to Cdiscount.
You still have to follow this process :
I contact the product integration department, which supplies me with the product improvement file
I must provide one of these items of information
I complete the columns that I wish to change
I send my completed file to product integration as a request.
V. Products banned from sale
Cdiscount brings a high attention to the brand products covered by specific marketing rules. It is for this reason that some products are not authorized for sale on the marketplace. However, if you have specific agreements with a brand, please to send us a copy of the specific terms of the agreement, by using the form available through the "Help" menu of your Cdiscount Marketplace interface. Our legal services will analyse your request in order to give you the right to propose your offers.
VI. Things to remember
Images are one of the most important factors for your visibility. They must be supplied in Jpg, .Gif or .Png format, dimensions: 500 x 500 pixels minimum/3000 x 3000 pixels maximum, and have a maximum file size of 5 MB (5120 KB). In order to be able to zoom in on the product sheet correctly, we recommend using images of at least 500 x 500 pixels.
Your product must be shown facing forward and fill the entire image without pixelation. The image must not include offer data, text, illustrations, embedded images, logos, drawings, watermarks, etc. (including product features), or outbound links, even secure ones. For ready-to-wear and erotic products, the intimate regions must not be visible, and the poses of the mannequins must be neither suggestive nor provocative. For furniture, a display bonus will be given to visuals on a white background.
The product title must be written in French and contain the main product information for the purchaser. As a minimum, the title must contain: [Brand] – [Product type] – [Description keywords] – [Model] (for technical products) – [Gender] (if applicable).
The product description. Put yourself in the purchaser’s position and give them the information they need to make a purchase. Warning, only product-specific information which does not change from one vendor to another.
For improved listing, retrieve your products’ original EANS (from the manufacturers). This is particularly important for the categories of computing, high-tech, phones, electrical appliances and video games.
For products with Size (fashion and textile), all variations must be created under the same family SKU.
VII. Product images
VII. 1. Visual chapter
The “Visual charter” tab lists the rules to follow concerning the visuals provided
VII. 2. Available instructions
Visuals are essential for e-commerce sales.
A high-quality professional visual is one of the most important factors for the customer.
For quality visuals, we recommend following these instructions :
Format: .Jpg, .Gif or .Png. Dimensions: 500 x 500 pixels minimum/3000 x 3000 pixels maximum. Maximum weight: 5 MB (5120 KB). In order to be able to zoom in on the product sheet correctly, we recommend using images of at least 500 x 500 pixels
Product visible, presented facing forward, not pixelated and filling the image
Product presented alone, facing forward on a white background
No multiple views
Intimate regions not visible, no suggestive and/or provocative poses
No offer data, text, illustrations, embedded images, logos, drawings, watermarks, etc. (including product features)
See our visual charter, available in the product creation request file (“Stock” section -> “Request mass product creation”-> Step 2, Download the PCR file)
VIII. Element definitions
VIII. 1. Vendor reference / @Seller_product_id
The vendor reference is your product ID. It can also be named SKU, Id_unique or Seller_product_id and must not exceed 50 characters. You can put what you like here. Accents, the "|" vertical pipe bar and hidden symbols are not allowed.
The following rule applies : one product = one EAN = one vendor reference.
Two products cannot have the same reference.
VIII. 2. EAN / GENCOD / Barcode
The EAN, GENCOD or barcode is the product’s unique 13-digit ID. We ask you to please supply the products’ original EAN numbers, i.e. those supplied by the manufacturer.
Each product has its own EAN. Duplicates are not accepted. (Exception: Assortments where the EAN covers several products).
If your product has no EAN and the EAN is compulsory for your product category :
We invite you to contact the body that creates them, GS1, in order to generate one
We can generate EANs for you (in some categories). In exchange, you agree to use these EANs only on the Cdiscount Market Place.
Providing an EAN enables your product :
To have increased visibility on the site via the search engine
To be matched with our external tools (tools for completing the product sheets, in particular for technical goods).
VIII. 3. Product brand / @BrandName
The brand offers consumers an essential reference point. It represents the image of the product.
Care must be taken when entering the brand :
It is not your shop name or the name of the product model, but a brand of its own.
To ensure that your brands are integrated and visible on the product sheet, they must be registered with the INPI (French National Institute of Industrial Property).
The licences must be entered as specific “Licence” data and not product brands. Example: Brand: Disney - Licence: Mickey Mouse.
If the tag has been cut off the product or is missing, it cannot be sold under the original name and any mention of the brand on the product sheet is prohibited.
VIII. 4. Product categorization
The product category is used to apply many management rules to your products, in particular :
Navigation using the internal search engine and around the site
The tools that enable your products to be listed on external search engines (SEO)
The tools to manage your activity
Good categorization lets you :
Increase the product’s visibility on the site
Increase visibility on the internal and external search engines
Set the correct commission rates
Have the option to benefit from special creation rights
Poor categorization leads to :
Your catalog taking longer to process, as it has to be redone manually
Poor visibility of your products on the site
Poor listing
In order to make your products easier to categorise, we invite you to create keyword filters in the category tree file :
If you specialise in a field, we advise you to first apply a Level 1 filter, in order to concentrate only on the categories that may apply to you.
To identify the category, you can also use the “search” function (Keyboard shortcut: Ctrl key + F), by searching for the typology of the product concerned. Several results may be possible for a given wording, so please check all possibilities by clicking the “Find all” button in the open pop-up, to ensure that you select the most relevant category for the product. Please take care not to select a cell range before clicking “Find all”, and instead make sure you are in a single cell.
Note : The value of the field AllowProductIntegration is always at false by default. Nevertheless, you can ask for a creation of products.
VIII. 5. The product title or wording
The title is the element that allows the product to be identified. It must be constructed professionally in order to give the buyer confidence.
VIII. 5.1. Short wording
The short basket label is the one that will appear in the shopping cart and on the customer's bill. It is limited to 30 characters.
It must contain, as far as possible (and the limit of the number of characters allowed) the exact references of the product, and imperatively the mark. Exemple : KODAK Easyshare M530 Orange, salon MANO 6P résine tressée, BAMBISOL Combiné Trio Illico Bora.
Texts in French/No rough translations from a foreign language
Correct spelling
No abbreviations or special characters (slash, anti-slash, etc.), symbols
No URL or HTML in the wordings
No offer data
VIII. 5.2. Long wording
The long label is the one that appears on the product sheet. Also called "Title" is the element allowing to identify the product on the site. It must be constructed in a professional manner in order to put the buyer in confidence. It is limited to 132 characters.
Texts in French/No rough translations from a foreign language
Correct spelling
Wording must state the product type
Minimum criteria to enter: [Brand] – [Product type] – [Description keywords] – [Model] (for technical products) – [Gender] (if applicable)
No abbreviations or special characters (slash, anti-slash, etc.), symbols
No URL or HTML in the wordings
Do not put in too many keywords or parasite words (i.e.: Evening, wedding, christening, bar mitzvah, communion dress)
No offer data
VIII. 6. Product description
The product description is essential because it allows you to provide the information that customers need before buying the product. It must be complete, precise and describe the characteristics of the product.
VIII. 6.1. Short description
Quick description of the product listing its main characteristics. It is limited to 420 characters.
Texts in French/No rough translations from a foreign language
Correct spelling
Offer data (prices, delivery, warranty, etc.) are not allowed on the sheets; they must be provided in your offer file
Never enter marks that do not correspond to the product sold (eg as a Nespresso for a non-branded or non-branded coffee maker)
No HTML code
VIII. 6.2. Marketing description
It allows you to add images, videos and HTML. It is limited to 5000 characters.
Texts in French/No rough translations from a foreign language
Construct your sentences with subjects, verbs and complements, avoid telegraphic style
Correct spelling
Add HTML code for a quality description (URL links must be https://). For more information on this subject, please contact the product integration department.
Do not provide excessive marketing commentary
Offer data (prices, delivery, warranty, etc.) are not allowed on the sheets; they must be provided in your offer file
Never enter marks that do not correspond to the product sold (eg as a Nespresso for a non-branded or non-branded coffee maker)
No HREF (outgoing link)
The more you provide clear, well-structured information in your description, the more you will match with our internal completion tools enabling us to complete your product sheet with the specific data.
For more information on how to build HTML : http://formation.upyupy.fr/html-xhtml/debuter-balise
VIII. 7. Facets/specific data
The specific data or facets are additional information about a product. They are used to store products on site and find them using the search filters, which customers use very frequently.
For some product categories, the specific data must be completed:
The gender and age are required for mandatory properties for the method GetModelList for the ADULT – EROTIC, LUGGAGE, JEWELLERY – GLASSES – WATCHES, SHOES – ACCESSORIES, SPORT, CLOTHING – LINGERIE categories.
The main sport for SPORT.
Warnings for GAMES – TOYS, CREATIVE HOBBIES – FINE ARTS – STATIONERY, WINE – ALCOHOL – LIQUIDS and any category requiring a warning and/or legal notice.
If you wish to add additional specific data about your products, please make a request to product integration.
The more you provide clear, well-structured information in your description, the more you will match with our internal completion tools enabling us to complete your product sheet with the specific data.
IX. Variant management
IX. 1. Definition
Some product categories are managed as variants, i.e. in a range of sizes: textiles, shoes, sport and rings.
In order to create products as variants, we need several elements:
Family SKU (@SellerProductFamily) : This is a reference for grouping all the products in a given family together under the same product sheet. There must be a single one for all products in the same family.
Size (@Size) : a size conversion chart, category by category for, will be available soon
Marketing colour (@SellerProductColorName) : You must state the real product colour. Colours such as “Desert” or “#1” are not allowed.
IX. 2. A few rules
One reference and one EAN per product
One single wording/description per family
No sizes and/or colours in the wordings
A family must not have any duplicates between the family SKUs, sizes and colours. One single product per family, one row per variation.
Do not enter the father [parent] products (we only integrate son [child] products)
X. Prohibited products and terms
You must absolutely refrain from offering products prohibited by law and / or our Marketplace:
(A) articles whose publicity, offer or marketing affects intellectual property rights (copyright and neighboring rights), industrial property rights (trademarks, patents, designs) and any other Applicable law (in particular, the right to the image, the right to respect for private life, the right to personality);
(B) discriminatory or incitement to violence (including Class A to D weapons as defined by law, toys and artificial weapons, etc.), or racial, religious or ethnic hatred;
(C) live animals;
(D) stolen property;
(E) advertising, including in the form of links;
(F) medicines, drugs of all kinds, articles capable of inciting the use of narcotic drugs or substances presented as having the effects of substances or plants classified as narcotic drugs;
(G) articles likely to be hazardous to health, safety or the environment;
(H) other items that can not be legally offered or marketed or whose offer or sale is likely to affect public order, morals or rights of other Sellers or third parties.
XI. Good practice by category
The aim of this guide is to give you advice on listing your products as effectively as possible, in order to help them sell better.
XI. 1. A few general rules about the structure of the information provided
Colour:
Brown colour sofa - Brown Sofa
Dining table - 4 people - Colour: taupe - Trendy colour: coral
Dimension:
Bed measuring 140 x 190 cm - 144.59 x 192.21 cm bed
60 x 60 cm pillow - Pillow 60 cm long and 40 cm wide
Washing machine - Width 80 cm, Height 120 cm - Width of washing machine: 60 cm
L 100 x D 40 x H 65 - H 65 x L100 x D 40
the length is expected to appear 1st (to avoid confusion between length and width as much as possible)
XI. 2. Clothing / Textiles
Your text must contain :
[Brand] – [Model] – [Clothing type] – [Description keywords]– [Gender]
Advice on constructing your description:
Colour
Material / composition
Gender and age (i.e.: Woman – Adult)
Clothing style (i.e.: chic, sportswear, etc.)
Fit type (i.e.: slim fit, etc.)
Neck type (i.e.: V neck)
Sleeve type (i.e.: long sleeves)
Care instructions
Washing instructions
For your images :
Provide a front view, a rear view and a material zoom against a white background
Typical example:
KAPPA T-shirt Loge Homme
T-shirt 100% coton, blanc, col arrondi. Manches courtes - Conseils d'entretien : Machine à laver - Repassage interdit
XI. 3. Shoes
Your text must contain :
[Brand] – [Model] – [Shoe type] – [Description keywords] – [Gender]
Advice on constructing your description :
Colour
Material / composition
Gender and age (i.e.: Woman – Adult)
Size and heel type
Shoe style (i.e.: chic, sportswear, etc.)
Sole type / material (i.e.: removable sole)
Care instructions
Washing instructions
For your images :
Provide several views of the shoe and a material zoom against a white background
Typical example :
J. BRADFORD Richelieu Cuir noir Cotch Homme
Chaussures Richelieu tige basse en cuir lisse, coloris marron. Laissez-vous tenter par ce modèle sobre et élégant ! – Style : Chic – Composition : Cuir - Type de cuir : Lisse – Doublure : Cuir - Première / Semelle de propreté : Synthétique - Semelle extérieure : Elastomère - Type de talon : Plat – Bout : Arrondi - Couleur(s) : Marron - Système de fermeture : Lacets.
XI. 4. Image & Sound
Your text must contain :
[Brand name] – [Model/series name] – [Product type] – [Main characteristic] – [Size and/or colour]
In the case of a pack (=bundle), state the number of elements contained in the pack.
Advice on constructing your description:
Photography / Optical :
Reference for the lens sold
Type and size of image sensor for cameras (i.e.: CMOS - 15.6x23.5mm)
Sensor resolution (i.e.: 16.3 megapixels)
Optical zoom (i.e.: 3.1x)
Télévisions / Phones :
Dimensions + diagonal (i.e.: 53x90 cm – 40’’)
Screen resolution (i.e.: 1920x1080)
Connector type (i.e.: HDMI, USB, etc.)
Energy class for televisions (i.e.: A+)
For your images :
Provide a front view as a minimum, depicting only the product for sale
Typical example :
SAMSUNG UE40J5100 - TV LED Full HD 101cm (40") - HDMI - Noir
SAMSUNG 40J5100 TV LED Full HD 101cm (40") - Résolution 1920x1080 - HyperReal Engine - Index de la Qualité d'Image (PQI) 200 - Mode Naturel / Cinéma / Jeux - Tuner TNT/Câble (DVB-T/C) - Port CI+(1.3) - 2 haut-parleurs + Bass Reflex - Dolby Digital Plus - DTS Premium Sound 5.1 – Connecteur : 2x HDMI - 1x USB - Prise péritel - Sortie audio Jack - Sortie audio optique - VESA 200x200 - Classe énergétique A+.
XI. 5. Computing
Your text must contain :
[Brand name] – [Model/series name] – [Product type] – [Main characteristic] – [Size and/or colour]
Advice on constructing your description:
Graphics processor (i.e.: Intel HD Graphics 5500)
Connector type (i.e.: HDMI, USB, etc.)
Installed memory size (RAM)
Hard drive type and capacity (i.e.: 1 TB)
Operating system (i.e.: Windows 10 Family Edition 64 bits)
Number of cores
Screen size (i.e.: 15 inches)
Screen resolution (i.e.: 1366 x 768 HD)
For your images :
Provide at least one visual for each element (i.e.: a picture of the central unit and a picture of the screen)
Typical example :
ASUS X302LA-FN199T - PC Portable 13,3" - 4Go de RAM - Windows 10 - Intel® Core™ i3 - Intel HD Graphics 5500 - Disque Dur 128Go SSD
Ordinateur portable avec écran 13.3" - Processeur Intel® Core™ i3-5005U - Intel HD Graphics 5500 - Mémoire 4Go - Stockage SATA 128Go 2.5' SSD - Système d'exploitation : Windows 10 - Ports USB 3.0x1 USB 2.0x2 - HDMI - VGA - RJ45 - Port casque + micro - Enceintes et micro intégrés - Webcam - Lecteur de cartes SD - Clavier AZERTY Résolution : HD 1366x768 - Sans fil : 802.11bgn+bluetooth4.0 (Single band) 1*1 - Couleur : Matte Black IMR.
XI. 6. Home/Bedding
Your text must contain :
[Brand] – [Product type] – [Model] – [Additional information if applicable (dimensions/size)]
Advice on constructing your description:
Colour
Dimensions
Material
Care instructions
Number of seats, for seating
Standardised writing style (Width 80 cm, Height 120 cm)
For your images :
Provide a picture of the product on its own against a white background and a picture of it in context + a material zoom
Typical example :
IBRA Canapé droit fixe en bois massif 3 places - Gris anthracite - Scandinave - 181x86 cm
IBRA Canapé droit fixe 3 places gris anthracite - Style et design scandinave - Structure en bois massif - Revêtement tissu 100% polyester - Confort ferme - Suspension ressorts métallique plats type Nozag - Mousse polyuréthane 24 kg/m3 et mousse recyclée 50 kg/m3 - Pieds en bois - Canapé : 181x86 88 cm - Assise : 157x53x45 cm. Type de canapé Fixe - Nombre de places 3 places - Nombre de pieds : 4 pieds - Confort de l'assise : Ferme - Type de suspension : Ressorts en zig-zag – Electrique : Non – Déhoussable : Non.
XI. 7. Appliances
Your text must contain :
[Brand] – [Model] – [Product type] – [additional information if applicable]
Advice on constructing your description:
Colour
Dimensions
Material (i.e.: stainless steel)
Energy efficiency class (i.e.: A+)
Power (i.e.: 1650 Watt)
Volume / max capacity (i.e.: 10 L)
Power supply type (i.e.: electric, gas, etc.)
Miscellaneous functions
Length of availability of spare parts essential for use of the product
For your images :
Provide a picture of the product and a picture of the energy label
Typical example :
CANDY CFC260B - Four électrique à convection naturelle - 65L - Catalyse - A - Blanc
CANDY CFC260B - Four électrique à convection naturelle - Volume : 65L - Nettoyage : Catalyse – Programateur : électronique - Modes de cuisson : Gril, rôtissoire, traditionnel - Contre porte plein verre - 2 grilles et 1 lèchefrite - Classe énergétique A - Coloris : Inox Blanc – Configuration : Intégrable - Taille : Moyen - Nombre de modes de chauffage du four : 4 - Type d'installation : Sous-plan - Nombre de modes de chauffage du four : 4 - Type d'ouverture de porte : Porte abattante Consommation énergétique par cycle (mode conventionnel) : 0.87 kWh - Auto-nettoyage : Oui, à catalyse (parois amovibles) - Puissance électrique : 2100 Watt - Alimentation : 230 V - Fonctions personnalisables : Porte en verre intérieure - Accessoires inclus : 2 x rack, 1 x Lèchefrite, 1 x kit rôtisserie - Dimensions et poids : Largeur : 59.5 cm, Poids : 27 kg – Hauteur : 59.5 cm – Profondeur : 54.5 cm - durée de disponibilité des pièces détachées essentielles à l’utilisation du produit : 7 ans, A partir de la fin de fabrication du produit.
XI. 8. Games / Toys
Your text must contain :
[Brand] – [Product Name] – [Main Additional Information]
Advice on constructing your description:
Game type (i.e.: board game, puzzle, building game, etc.)
Age and weight (from)
Age and weight (to)
Power supply type (i.e.: batteries)
Number of players
Number of pieces
Gender and age (i.e.: Girl, Boy, Child, Adult)
Legal warning (i.e.: Warning! Not suitable for children under 3 years of age)
For your images :
Provide at least one visual showing all the pieces of the game
Typical example :
MEGABLEU Jeu de Plateau Storigolo à partir de 5 ans
MEGABLEU Jeu de Plateau Storigolo - Chaque joueur pose une carte-photo sur la précédente en imaginant un lien afin de s'en rappeler le moment venu. Quand le minuteur retentit, les joueurs devront se remémorer toute l'histoire depuis la première carte jusqu'à la dernière ! Composition du lot : 1 minuteur éléphant, 1 bocal, 150 cartes - Type de jeu de société : Jeu de plateau - Garçon et Fille - A partir de 5 ans - Livr�� à l'unité - Type d'alimentation : Piles non fournies - Nombre et type de piles : 2 piles LR03 - AAA non fournies - Attention ! Ne convient pas aux enfants de moins de 3 ans.
XI. 9. Jewellery / Luggage
Your text must contain :
[Brand] - [Range] - [Jewellery Type] - [Gender] - [Material] – [other details]
Advice on constructing your description :
For jewellery :
Colour
Material (i.e.: Yellow gold)
Metal weight (2.85gr)
Stone type (i.e.: Zirconium oxide)
Hallmark (i.e.: 375/1000)
Style (i.e.: chic, classic, trendy, etc.)
Gender and age (i.e.: Woman – Adult)
For luggage :
Colour
Material
Style (i.e.: chic, classic, trendy, etc.)
Carrying method (i.e.: Shoulder bag, handbag)
Gender and age (i.e.: Woman – Adult)
For your images :
Provide a picture of the product against a white background and a picture of it in context
Typical example :
LE DIAMANTAIRE Collier Femme - Or Blanc 375° et Diamants
Pendentif en forme de coeur en or blanc 375/1000 orné de 33 diamants HSI pour un poids total de 0,06 ct. Poids moyen de l'or : 0,47 gr. Chaîne en argent 925/1000, longueur 43 cm. Un collier de style romantique et intemporel pour femme.
XI. 10. Culture / Games
Your text must contain :
[Product type] – [Platform] – [Product model]
Advice on constructing your description:
Genre (i.e.: Action, adventure, etc.)
Musical genre for CDs (i.e.: background music, Rock, Pop, etc.)
Licence (i.e.: Star Wars)
User platform/device (i.e.: 3DS, Mac, PC, Blu-ray)
Release date
PEGI – Age rating (i.e.: 16+)
Publisher
For your images :
Provide a picture of the product on its own + a picture of it in context if necessary
Typical example :
Jeu PS4 - Final Fantasy XV Day One Edition
Préparez-vous à entrer dans un monde dépassant l’imagination : plongez dans l’univers de FINAL FANTASY XV pour vivre une véritable épopée, ponctuée de combats intenses. Final Fantasy XV - Day One Edition - Plateforme : PS4 - Date de sortie marché : 29 Novembre 2016 – Editeur : Square Enix - Studio de développement : Square Enix – Licences : Final Fantasy - Support du produit : Blu-Ray - Genre du jeu vidéo : Jeu de rôle - PEGI – Public : 16+ - Nombre de joueurs : En local : 1.
Good categorization lets you:
Increase the product’s visibility on the site
Increase visibility on the internal and external search engines
Set the correct commission rates
Have the option to benefit from special creation rights